Web Site Definition and Planning

Web Site Definition and Planning is where we figure out what you really want out of your Web property, and how it fits in with your organization's overall strategy. We figure out who your target audiences are, what they need to know, and how to slice the apple that is all the information about your organization. We lay out the broad plan of attack as well as answer logistical questions.

Investigate or develop: organization’s strategy, marketing plan, Web marketing plan
Develop content plan: stakeholders & functions grid
Determine what Web applications to develop
Determine what Web marketing tactics to follow
Production – who does the work, RACI chart
Technology – what kinds used, how supported, requirements
Web server support – where hosted, who maintains?
Budgeting
Site manager – who’s in charge?

Next: Information architecture

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