Tracking, evaluation, maintenance, & ongoing marketing

Getting the Web site online and promoted is only the beginning of the Web development process. Now the most rewarding phase begins: using your Web property as the tool that it is for achieving your strategic vision.

Use cookies & other tools to track what users are interested in, where to focus & where to take on new directions
Evaluate particular Web marketing campaigns effectiveness
Evaluate user satisfaction & other metrics
Maintain site either via Panther or Content Management System
Continuous review of search engine placement, keyword strategies, effectiveness of offline/online marketing cooperation
Determine return on investment for every tactic used

More About Panther Web Marketing:

Panther has been marketing Web sites successfully since 1998. Learn more about our Web marketing philosophy
Panther offers a multitude of Web marketing tactics and technologies.
For a complete list, see our suite of tools.

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Initial Web Site Marketing - Launch