Initial Web Site Marketing - Launch
Web site marketing is an ongoing process, but several specific Web marketing activities are executed for the Web site launch:
- Submission to search engines, directories
- Viral marketing launched
- Site opening virtual “party”
- Site opening promotions (e.g. prizes, offline media, online advertising)
- Close attention paid to performance
Next: Tracking, evaluation, maintenance, & ongoing marketing
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Initial Web Site Marketing - Launch
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